Originally, we all had brown eyes. But about 10,000 years ago, someone who lived near the Black Sea developed a genetic mutation that turned brown eyes blue. While the reason blue eyes have persisted remains a bit of a mystery, one theory is that they act as a sort of paternity test. “There is strong evolutionary pressure for a man not to invest his paternal resources in another man’s child,” says the lead author of a study on the development of our baby blues. Because it is virtually impossible for two blue-eyed mates to create a brown-eyed baby, our blue-eyed male ancestors may have sought out blue-eyed mates as a way of ensuring fidelity. This would partially explain why, in a recent study, blue-eyed men rated blue-eyed women as more attractive compared to brown-eyed women, whereas females and brown-eyed men expressed no preference.
Source: mentalfloss.com